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Byadmin

12/11/2018 – Press Release: Super Connect initiative launched to enable high growth startups to access larger organisations and funders

A new national initiative today launches in the UK delivered by tech super connectors Empact Ventures and Hays UK&I, the leading recruitment experts that aims to support high growth potential tech startups and scale-ups to access decision-makers at larger organisations.

The initiative sponsored by Mazars, Agile Automations, Gridizen, and Linkilaw also aims to help them to access a blended set of funding providers from angels investors to venture capitalists, grant providers and loan funds to support their long-term sustainability.

It is made of a series of events taking place in 5 UK cities and towns including Bournemouth, Bristol, London, Cambridge and Leeds in 2018 / 2019 with other cities likely to be added beyond July 2019. Each location will benefit from the Super Connect events including a 1-day training lab (Venture Labs) to prepare startups to pitch to decision-makers and pitching events (Pitch Days) to pitch and get into early discussions with decision makers in corporates, SMEs and funding providers.

Tech startups and scale-ups are welcome from data science (including AI, Machine Learning, Analytics), Internet of Things, Cyber Security, BlockChain, FinTech, MedTech, AR / VR and enterprise applications.

At all events the Empact Ventures team collects the specific needs, challenges and interests of the decision-makers before globally scouting and inviting the best emerging tech startups and scale-ups to pitch at the events that match these requirements. They facilitate the match-making process by giving every attending a ‘Super Connect Sheet’ to help them identify the right people they should talk on the day before making introductions in-person at the events, and email introductions after them.

Empact Ventures and Hays have already held three successful pilot Venture Labs and Pitch Days in Bournemouth and London over the past 6 months which created many outcomes for those involved. These included pilots and trials of startups’ tech in SMEs, joint ventures between two startups in the events industry, new partnerships established between two SMEs in the FinTech space, investment by angel investors into some of the startups, new contracts being secured and many more outcomes currently in advanced discussions.

One of the tech startups that has participated in the past few Super Connect Pitch Days is the AI-powered RetailTech startup Shoppar who is putting customer data into physical retail stores across the UK to help them better understand their shoppers. It is currently working with clients including Sky and Hugo Boss. The technology uses computer vision and WI-FI analytics to understand various data points and help to deliver usable metrics to improve campaign delivery and convert sales opportunities.

Peter Ward its Co-Founder and CEO added that the pilot Super Connect Pitch Days had “a range of impressive startups, support business specialists and investors in attendance, creating a well-rounded event that made very good use of a day out the office.”

Its organiser Kosta Mavroulakis, the Founder and CEO of Empact Ventures is an experienced startup facilitator who has previously helped to lead StartUp Britain as its former Campaign Manager and mentors many tech startups.

He believes that “while tech startups and scale-ups have access to an abundance of investment opportunities in the UK, they still face the challenge of sourcing and securing new business development opportunities which also true for larger organisations. In both cases it can often be down to not knowing the right people and where to find them, though more importantly if they have a need to collaborate right now. Empact Ventures and Hays UK & I are both super connectors of technology and people respectively who are committed to supporting the growth of small to large organisations, and it is for this reason why we jointly created Super Connect”.

James Milligan, Director at Hays Digital Technology and IT, who has worked closely with Empact Ventures to co-design the initiative points out that Hays is committed to helping the UK tech ecosystem to address the challenge associated with accessing rock star talent as highlighted in the recent Tech Nations report.

“We are thrilled to be working in partnership with Empact on the new Super Connect series and are confident that this initiative will encourage professionals with a passion for technology, to better engage, connect and collaborate with others within the industry. Our Digital Technology business across the UK is now engaging more with smaller tech companies than it ever has before. Providing quality insight and advice to organisations of all sizes on skills, recruitment trends and workforce planning within the technology industry is a priority for us and our research and reports, like the Hays UK Salary and Recruiting Trends 2019 Guide aid in supporting our expertise. We are also looking forward to future Tech Pitch Days as these offer a unique opportunity to engage with the next generation of technology companies. Additionally we hope to strengthen relationships with our current clients by introducing them to relevant start-up organisations at these brilliant events.”

Lara Brennan, Senior Manager at Mazars added that “it is an absolute pleasure to sponsor the initiative and have the opportunity to talk to start-ups and scale-ups about their accounting and tax challenges. It is always great to connect with like-minded entrepreneurs and discuss their business plans and innovations”

Martin Keelagher, CEO of Agile Automations who was a sponsor and also pitched as a scale-up added that as “Agile Automations embarks on its national sponsorship of Empact Ventures scale up and investment roadshow, we look forward to forming new partnerships and building long-standing relationships, from a diverse and varied amount of sectors”.

Moving forward the national startup initiative will take :

  • 14th November 2018 – London – Super Connect Pitch Day
  • 23rd January 2019 – Cambridge – Super Connect Pitch Day
  • 5th March 2019 – Bristol – Venture Lab
  • 30th April 2019 – Leeds – Venture Lab
  • 2nd May 2019 – Leeds – Super Connect Pitch Day
  • 5th July 2019 – Bristol – Super Connect Pitch Day

If you are a tech startup, scale-up, corporate, SMEs or funding provider who would like to get involved in Super Connect and its events, please visit www.superconnectseries.com

Notes to the Editor

Press Enquiries

For all press-related enquiries, please contact Empact Ventures Ltd, CEO Kosta Mavroulakis (kosta@empact-ventures.com , 07731 768769)

About Empact Ventures

Empact Ventures are global super connectors who deliver unique startup initiatives, scout for world class innovation and support the growth of startups to scale-ups

  • Delivering Startup Initiatives to engage and super connect startups, scale-ups, SMEs, corporates, NGOs and funding providers
  • Tech Scouting for major brands, SMEs and NGOs seeking to address their challenges through collaborative partnerships with the best global tech startups and scale-ups
  • Super Connectors for Startups and Scale-ups to secure the best partners, exposure, traction, funding and clients by opening doors to the right people, opportunities and resources

For more information visit www.empact.ventures

About Hays plc

Hays plc (the “Group”) is a leading global professional recruiting group and is celebrating its 50th anniversary this year. The Group is the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America. The Group operates across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments. As at 30 June 2018 the Group employed 10,978 staff operating from 257 offices in 33 markets across 20 specialisms. For the year ended 30 June 2018:

– the Group reported net fees of £1.072 billion and operating profit (pre-exceptional items) of £243.4 million;

– the Group placed around 77,000 candidates into permanent jobs and around 244,000 people into temporary assignments;

– 19% of Group net fees were generated in Australia & New Zealand, 26% in Germany, 24% in United Kingdom & Ireland and 31% in Rest of World (RoW);

– the temporary placement business represented 58% of net fees and the permanent placement business represented 42% of net fees;

– Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Chile, the Czech Republic, Denmark, France, Germany, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Romania, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA

For more information visit https://www.hays.co.uk

Byadmin

02/11/2018 – Press Release: Global tech Startups visit Bournemouth to explore collaboration with the local business community

As part of the BOMO Festival , Empact Ventures and Hays UK & I delivered a Corporate-Investor Pitch Day at the Bournemouth University Executive Business Centre sponsored by the Dorset LEP , Mazars , Agile Automations, Gridizen , Linkilaw, and C6(n) .

The purpose of the event was to super connect the best emerging tech startups and scale-ups from around the world with key decision-makers from corporates and SMEs interested in discussing and negotiating pilots, contracts and/or partnerships.

It was also attended by a blended set of funding providers including tech focused angel investors, investment platforms, venture capitalists, grant support, startup loan support and crowdfunding platforms interested providing access to funding.

Its organiser Bournemouth-based Kosta Mavroulakis (Founder and CEO, Empact Ventures) believes that “Bournemouth has the potential to become an established tech cluster in the next decade beyond its strong digital roots and it is for this reason we are working from here to showcase its pockets of excellence and super connect it to the wider global tech ecosystem to create new business opportunities for all involved”.

Finn Morgan, Business Engagement and Dorset Gateway Manager for the Dorset Local Enterprise Partnership joined throughout the day and said that “Dorset LEP’s role is to promote and drive local economic growth and prosperity across Dorset. Working with partners to develop opportunities which support innovative and ambitious businesses to succeed is of vital importance to us and the businesses we represent. It was therefore a great opportunity to hear from and engage with a range of businesses, who are based locally – as well as those from outside of the Dorset business ecosystem – about their plans for business growth.”

One of the the day’s most impressive startups was the AI-powered RetailTech startup Shoppar who joined from London and explained how it was putting customer data into physical retail stores across the UK to help them better understand their shoppers. It is currently working with clients including Sky and Hugo Boss. The technology uses computer vision and WI-FI analytics to understand various data points and help to deliver usable metrics to improve campaign delivery and convert sales opportunities.

Peter Ward its Co-Founder and CEO added that it was a great event put together by Empact Ventures and Hays with “a range of impressive startups, support business specialists and investors in attendance, creating a well rounded event that made very good use of a day out the office.”

Throughout the day the tech startups pitched including the current team leading Hollabox, a tech startup providing a video-led discovery platform founded by BU graduates Adam Beveridge, Arun Thangavel and Joshua D’Acres-Hylton which has received a six figure investment from the likes of JustEat and the founder of Tossed UK. It also saw Bournemouth-based tech entrepreneur Jon Masters who pitched from YouGo.World to introduce his team’s augmented reality solution solution to connect with people from around the world for business, events and tours. He was followed by another Bournemouth-based tech entrepreneur Dr Jan Walter Schroeder who is the Co-Founder and CEO of Sensovo , an award-winning supplier of wearable technology with integrated tactile actuators used for navigation and other applications

Other startups who pitched included PropTech startup Gridizen from London who introduced their end-to-end Property Management solution connecting Landlords and Tenants on a single platform, while Agile Automations from Manchester pitched their Robotics Process Automation service for financial institutions. EHAB from London, a blockchain based platform for sustainable urban development pitched and Outi Pietilanaho from Vimma who joined remotely from Finland to introduce her team’s unique take on AI-powered programmatic influencer marketing. This was followed by cyber startup CybrQ who remotely pitched from Switzerland about its Cyber Exposure Score that empowers SMEs to take informed decisions using their range of cyber security tools.

The afternoon session later kicked off by London-based UGenie who showed their private digital engagement platform for communities with memberships and former Bournemouth resident Pete Beckett who introduced IoT Invent which builds IoT hardware products and delivers associated consultancy services. Next, Scott Druck from Coventry presented iLeader , a game changer in staff and productivity management through workflows for any process enabled by AI. Sierra presented its take on creating the Uber for tutoring to help students find personalised support by outstanding tutors and CLiKD , an award-winning dating app focusing on people fed up with the swipe culture and want to find someone on their wavelength.

As super connectors, the Empact Ventures team were able to connect people based on mutual need by collecting their business interests, needs and challenges upon registration. This enabled them to recommend and make many introductions on the day which created a real vibe amongst attendees wanting to collaborate. It also helped to address the problem that people usually face when they go to traditional business events where they do not know who to talk to about what and who has a need, challenge or interest in their business, and Empact Ventures continues to facilitate introductions by email up to a few weeks after its events.

Overall the event was a success with many outcomes achieved for the startups and scale-ups that pitched, the sponsors, partners and attendees who gave up their day away from the office. It was attended by local corporates like Hays, local SMEs like Intelligent Environments and C6(n), local startups like Digital Smart Solutions and scale-ups like Cudo Ventures, tech investors like Unique Block Group and agencies like Weissman, Human and Dots Creative.

Martin Pardey the Business Director of the Bournemouth office at Hays plc who co-designed the event pointed out how the Tech Nations report 2018 showed there was a challenge associated with accessing talent. He said “Hays are incredibly proud to have again partnered on the Empact corporate pitch day. We are engaging with more smaller tech companies than ever through our Digital Technology business and this event gives us a unique opportunity to engage with the next generation of technology companies. We value the opportunity to provide our insight and advice on technology skills and recruitment and further strengthen relationships with our current clients by introducing them to relevant start-up organisations. The event in Bournemouth was superb, with a good range of tech businesses pitching including companies with IoT, apps, cyber and data products and services. It was a pleasure to be involved again and I look forward to partnering with Empact on future pitch days”.

Lara Brennan, Senior Manager at Mazars added that “it was an absolute pleasure to sponsor the Bournemouth Pitch Day and have the opportunity to talk to start-ups and scale-ups about their accounting and tax challenges. It was great to connect with like minded entrepreneurs and discuss their business plans and innovations. We are very much looking forward to the next Pitch Day.”

Martin Keelagher, CEO of Agile Automations who was a sponsor and also pitched as a scale-up added that as

“Agile Automations embarks on it’s national sponsorship of Empact Ventures scale up and investment roadshow, we look forward to forming new partnerships and building long-standing relationships, from a diverse and varied amount of sectors”.

Moving forward the national startup initiative will continue to Corporate-Investor Pitch Days below:

  • 14th November 2018 – London
  • 23rd January 2019 – Cambridge
  • 5th March 2019 – Bristol
  • 2nd May 2019 – Leeds

If you a Corporate, SME or funding provider who would like to join any of the panels, please register your interest here and if you are a tech startup or scale-up interested in pitching please fill in your expression of interest here.

For more information about Empact Ventures visit http://www.superconnectseries.com or if you have any questions, please contact Raphael Weninger, Head of Ventures at Empact Ventures on r@empact-ventures.com

Notes to the Editor

Press Enquiries

For press-related enquiries, please contact Empact Ventures Ltd, CEO Kosta Mavroulakis ( kosta@empact-ventures.com, 07731 768769)

About Empact Ventures

Empact Ventures are global super connectors who deliver unique startup initiatives, scout for world class innovation and support the growth of startups to scale-ups

  • Delivering Startup Initiatives to engage and super connect startups, scale-ups, SMEs, corporates, NGOs and funding providers
  • Tech Scouting for major brands, SMEs and NGOs seeking to address their challenges through collaborative partnerships with the best global tech startups and scale-ups
  • Super Connectors for Startups and Scale-ups to secure the best partners, exposure, traction, funding and clients by opening doors to the right people, opportunities and resourcesFor more information visit www.empact.ventures

About Hays plc

Hays plc (the “Group”) is a leading global professional recruiting group and is celebrating its 50th anniversary this year. The Group is the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America. The Group operates across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments.

As at 30 June 2018 the Group employed 10,978 staff operating from 257 offices in 33 markets across 20 specialisms. For the year ended 30 June 2018:

– the Group reported net fees of £1.072 billion and operating profit (pre-exceptional items) of £243.4 million;

– the Group placed around 77,000 candidates into permanent jobs and around 244,000 people into temporary assignments;

– 19% of Group net fees were generated in Australia & New Zealand, 26% in Germany, 24% in United Kingdom & Ireland and 31% in Rest of World (RoW);

– the temporary placement business represented 58% of net fees and the permanent placement business represented 42% of net fees;

– Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Chile, the Czech Republic, Denmark, France, Germany, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Romania, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA

For more information visit https://www.hays.co.uk

Byadmin

02/08/2018 – Review: Cambridge Venture Lab

As part of its national partnership with Hays plc, Empact Ventures hosted its third Startup Venture Lab of 2018 at the Bradfield Centre in Cambridge sponsored by Linkilaw, Syndicate Room, Amazon AWS Activate and C6(n).

The event was attended by start-ups, scale-ups, investment firms, SMEs, corporates and non-profits  who came together to be inspired and educated about taking a startup to scale-up.

In typical Empact Ventures fashion, there was a focus on super connecting people with mutual interests to each other before, during and after the event. It brought a mix of people and companies from entrepreneurial ecosystems including Liverpool, London and Bournemouth to the Cambridge area with others join from the East England in Norwich and Ipswich. This led to startups like Hollabox connecting with private investors and investment platforms like Syndicate Room to explore support with their fundraising round, while TicketPass were able to sit down to explore a partnership with a global non-profit, the Confederation of Independent Football Associations (CONIFA).

The event was kicked off by Empact Ventures’ Founder and CEO Kosta Mavroulakis (previously based in Cambridge in 2011-2012) and will be working his team and Hays to super-connect the local DNA built around Cambridge’s establish entrepreneurial ecosystem with wider local ecosystems across the UK. He was then joined on stage by an inspiring and entertaining introduction from Michael Hall, Chairman of Bournemouth-based firm C6(n) and Simon Arnold, Senior Management for Digital Technology Recruitment in the England at Hays plc, two of the event’s sponsors.

Keynote speaker Professor Alan Barrell (author of ‘Show Me the Money: How to Raise the Cash to Get Your Business Off the Ground’) then opened the event with an inspiring talk that offered valuable advice about finding finance for your venture, focusing on alternative finance and the key traits of a successful entrepreneur.

Simon Arnold Senior Manager for Digital Technology recruitment in Cambridge delivered an a talk on ‘Building a Rockstar Team’ who spoke about the shift in the recruitment market from the ‘Advertise and Apply’ model, where recruiters rely on the quantity and quality of job applications, to the ‘Find and Engage’ model, where recruiters use sourcing tools and data analytics to find the right candidates, including passive jobseekers.

He closed off his talk with an explanation of Hays’ new startup recruitment service designed with Empact Ventures to support startups from Seed to Series A-D to build a rockstar team to support their growth.

Alexandra Isenegger Co-Founder and CEO of Linkilaw.com who featured in the ‘Forbes 30 under 30’ who delivered an educational session on ‘Getting Your Startup Legal Right’ and gave some key tips for startups beginning their journey.

There was then three panel sessions that offered attendees the opportunity to learn and interact with a range of tech founders and experts around several key themes. This included the ‘Building an Outstanding Tech Product’ panel that featured insights from startups like Cambridge-based Accredible (Alan Heppenstall, Co-Founder & CTO) and Series C scale-up Matrixx Software (UK Director of Engineering). This was followed by the ‘Closing B2B Deals’ panel with Michael Hall (Chairman, C6(n) Technology) and Nigel Sandbrook (Former Head of Manufacturing East England at Lloyds Bank), and ‘The Investment Pathway’ panel with Scott Simpkin (Senior Campaigns Associate at Seedrs), Cambridge-based James Sore (Chief Investment Officer at Syndicate Room) and Ian Woodgate (Angel Investor) chaired by Kris Jones (Founder of Tech Velocity Norwich).

The event was closed with two pitch sessions that saw startups like TicketPass, Hollabox, Accredible and Shoppar pitch to investors, SMEs and other experts in the audience, with Hollabox winning the prize of Alan Barrell’s ‘Show Me the Money’ book for the best pitch.

The feedback received following the event has been very positive as shown below:

“Just a note to say how pleased I was to participate in the EMPACT Venture Lab at Bradfield Centre Trinity Science Park recently. Clearly the agenda and selection of people and panellists – and the creative and expectant environment were right “on the nail” for the entrepreneurs present. The mixture of short keynotes, panels and discussion – and entrepreneur engagement was very well balanced. In the context of the ever growing Cambridge Hi-Tech Cluster – bringing Venture Labs to support the newest of companies and those seeking to scale is a very positive initiative and Cambridge could do with even more. The numbers of accelerators, incubators, innovation centres and start ups is still growing – and there will in future be no lack of opportunity to support more innovative adventurers. The investment community should also be very pleased that more support is on board through EMPACT Venture Labs to enable more entrepreneurs to become investment ready. Beyond Cambridge there is great potential indeed in places not yet as close to having an entrepreneurial ecosystem as that which has evolved over some sixty years in Cambridge. So EMPACT has a lot to do around the UK! I commend and recommend EMPACT and the team to anyone not yet familiar and in need of inspiration and solid advice and help in equal measure”. Professor Alan Barrell, Chairman Cambridge Worldwide Associates and International Fellow University of Essex Business School.

“My first Empact Ventures event exceeded my expectations. Meeting other innovative start ups, as well as inspirational individuals from a variety of industries was hugely beneficial to me. I left the event not only feeling empowered, but as if there was a strong sense of camaraderie amongst all the attendees” Emily Cruickshank, Head of Content at Hollabox.com

“The Empact Venture Lab in Cambridge was the second event I had been to which was packed with  speeches from Alan Barrell and Michael Hall from C6(n) who passed on the knowledge that would have taken me years to acquire. I felt Empact worked hard on mapping the right people to speak to each other making the environment once again super easy to connect. Overall the event was worth it, I definitely recommend getting in touch with Empact Ventures before the next Venture lab, I will certainly be attending future ones” Stephen Mappourides, aspiring entrepreneur.

Overall, it was an insightful day packed with various talks, panel sessions and pitches, with 22 speakers and panelists from startup to scale-up, SME to corporate and other experts.

If you are interested in attending Empact’s next event with Hays, our Corporate-Investor Pitch Day in Bournemouth on 11th October 2018 and London on 15th November 2018, please click here and if you have any questions contact Raphael Weninger, Head of Ventures at Empact Ventures on r@empact-ventures.com

Byadmin

Entrepreneurs from Milton Keynes shine at the India Technology Summit at UK Parliament

During Global Entrepreneurship Week 2017, local entrepreneurs from Milton Keynes joined disruptive tech startups, corporate innovation leaders, investors, SMEs and business leaders from the UK and India at the Houses of Parliament.

The aim of the event was to promote trade and collaboration between their emerging tech ecosystems at the India Tech Summit hosted by the Europe India Centre for Business and IndustryCo-organised by Sivaleen Associates and Empact Ventures, this curated event aimed to establish an understanding of the major technological challenges and opportunities in India and the UK, and to connect and enable people, companies and communities to work together. Since it was first held in 2012, the EICBI’s summits have engaged more than 2700 delegates from over 1000 companies.

Kosta Mavroulakis, Founder & CEO at Empact Ventures who is the UK Vice Chairman of the EICBI said the summit had come at “a critical time for the UK economy as it faces a crossroads in its relationship with the rest of the world, and bringing together leaders of businesses of all sizes to discuss opportunities for collaboration is an important step towards strengthening the longstanding partnership between India and Britain. Sujit Nair, Chair of the Europe India Centre for Business and Industry went on to add that “the agenda for the summit is structured in way to make these companies aware of these opportunities and to encourage them to invest in India.”

This year’s summit was introduced by Virendra Sharma MP, with other MPs in attendance including Preet Kaur Gill, Tanmanjeet Singh Dhesi, Bob Blackman and Ruth Cadbury. “Summits like India Technology Summit at British Parliament help in bringing together various stakeholders who are keen to have a strong relationship between UK and India in one platform and since the summits do attract other members of Parliament and Members of House of Lords, it provides an opportunity for the delegates from specific sectors to discuss their issues with MPs,” Virendra Sharma MP, Chair – Indo British All Party Parliamentary Group. said.

Milton Keynes based entrepreneur, Rakesh Bokinala recently founded Flyero.com, the world’s first airport-to-airport travel assistance service that sees peer-to-peer travel assistance services offered by frequent flyers to co-passengers who require assistance including translating to local language during immigration or navigating through airports during transit amongst others.

Rakesh believes that “the British-India relationship has always complemented each other but with Brexit it will to the greater extend. The skills between these two nations when combined can produce superior results. As with anything else, there are some challenges especially culture, languages and trust that impact the results. However with the advance in technology, open culture and digital initiatives I believe these challenges will fade. There are many Indians settled in the UK while their parents continue to live back home in India. Due to the work commitments many people in the UK are unable to travel to India to visit their parents. Parents who have time to visit their children but are afraid to travel alone due to their age and English not being their first language. We at Flyero are aiming to resolve this issue by helping parents find a travel companion. Our mission is to bring UK and India closer and people living in these counties feel they are not too far away

Another panelist based in Milton Keynes was Ajay Hari, Director of Logic Shore which provides support for digital transformation projects for large brands and Indian Law Enforcement Agencies and provides on-demand Chief Technology Officer services for startups. He said “Milton Keynes is ideal with its great transport links to London and the Midlands. The Smart City provides a great opportunity for our company to provide services to the plethora of corporates like Jaguar Landrover and Santander, SMEs and startups like DIPSTA in the area. This is in addition to enabling it to leverage its capabilities of inshoring and offshoring models to build brilliant mobile-based end-to-end solutions”.

This is not the first time a local Milton Keynes based business has represented Milton Keynes at one of the EICBI’s summits in Parliament. Last year the organisation held its UK Karnataka Business Meet in November 2016 where Kalyan Chaudrapu, Co-Founder of Qapitol QA attended with his business partner Mohan Panguluri. Qapitol QA is a quality assurance testing form for startups and SMEs with more than 50 staff members based in Bengaluru and with the help of its delivery partner Empact Ventures, the company has picked Milton Keynes as its UK base to supports its expansion. Kalyan feels that “Milton Keynes is the best place to support our ambitions of expanding into the UK thanks to its affordable operational costs, a wealth of support for new businesses, close links to London by train and ability to travel quickly by plane to our European office in Madrid from London Luton Airport”

Other Panelists included corporate technology leaders from the likes of Hays and Pizza Hut; tech startup founders including ClickMechanic, Skignz, E-Fundamentals and Hollabox.com; investment platforms such as Seedrs; and leading agencies including Three Straight Lines, Rarely Impossible and Zealous Digital amongst others.

For further information about the Europe India Centre for Business and Industry’s next summits visit www.eicbi.org


About Europe India Centre for Business & Industry

Europe India Centre for Business and Industry is an independent, non partisan organisation which promotes business opportunities across various sectors in Europe and India. Europe India Centre for Business and Industry was formed with the intention of making European companies aware of the business opportunities in India and vice versa. The mission of the organisation is to promote trade and investment between India and Europe, and to provide a platform for companies and businessmen who wish to become part of the India- Europe trade community. With seasoned professionals at helm, the organisation also provides all the ground support required for companies to expand and flourish in Europe and India.

For more information visit http://www.eicbi.org

About Empact Ventures

Empact Ventures are startup facilitators and super connectors that:

  • Design, Deliver & Support Startup Initiatives at a local to international level including investor pitch days, corporate pitch days, tech summits, national campaigns and more
  • Support the Growth of Emerging & Funded Tech Startups by acting as their super-connector to advise, support, connect and plug them into the UK startup ecosystem
  • Scout for Startups & Tech for investors and corporates looking for specific deal flow to invest in and/or partner with / integrate / become a customer of startups and their technologies
  • Support the Expansion of Global Startups & SMEs into the UK, Europe and Globally who are looking to grow their operations, secure new customers and plug-into the startup ecosystem

For more information visit www.empact.ventures

About Sivaleen Associates

Sivaleen  is not just any other Business Consulting enterprise. Our empanelled team of experts at Sivaleen / British South India Council of Commerce has lived and breathed multi-cultural and multi-linguistic work environments globally, has delivered our expertise in various international platforms and comprehend the uniqueness of each business that we come across on a regular basis. It’s the delivery partners and consulting arm of British South India Council of Commerce, a London based international trade body focussed on promoting business between UK and India. We provide strategy & consulting, business representation in UK & India, government representation.

For more information visit: https://www.sivaleen.com/

Byadmin

Sept 2017 – What to avoid when launching your app

The lean start-up methodology is to develop quickly, iterate quicker, and learn at the speed of light. It’s very rare to get things right first time, which is why you need to be quick to change and learn – most importantly don’t make the same mistakes. Some startups don’t have the luxury of continuous development, because of depletion of runway, and so never crack it and fail. So here’s some of my advice, from Hollabox’s developments to make sure you get some key things right first time for your app.

Make the value immediately accessible

We were guilty of making the first version of our product land on a profile page for the user. The thinking was that it immediately personalised the experience. However we soon learnt the hard way, and that is with apps, you have around 10 seconds to convince someone your app is worth keeping. How do you do that? Show them the value immediately. Ideally the value will of been effectively communicated in the marketing, but those who followed through to download need to see and feel the value for themselves. Whatever the value in your service, make it super easy to understand the quickest thing the user accesses.

Don’t assume you’ve got a good Product – Market fit

When in startup mode, it can be easy to become obsessed that what you’re doing is right. I mean, you’ve made all the plans, gone over it all in your head and it sounds exactly like something the world needs? This is a common mistake that, particularly for introverts, is hard to overcome. This is because it involves stepping out of your own mindspace and communicating with others. Of course, when we create, we’re innovating and that has to come from one person or persons, but don’t just assume you’ve cracked it.

Even experts in their field will seek validation for theories or work they put forward, and at the earliest of stages, you’re thinking shouldn’t be any different. What you risk is spending time and effort bringing a product to the market that you find out no one really needs, despite all the evidence you’ve done internally pointing to the contrary. Be prepared to work with your market along your development journey and listen to them to find the solution that they want, not what you think they want. This will increase the likelihood of your final product being relevant and sticky and so able to achieve growth.

Make sharing really easy.

The key to most apps’ success is how quickly you can make it go viral. Now there’s no secret formula for this, and if I’d cracked it, I’d be selling it for billions, not blogging about it. There are some simple things you can do however to aid that process and get a strong viral coefficient. It starts with making any sharing functionality you have very easy to access and accessible when the user would want to share it.

Leveraging any users network is powerful, so integrating with a user’s network on Facebook, Twitter and Whatsapp for example are great tools and if placed appropriately will be used. What you’re looking to achieve is hammering home the value of your proposition, for the user to go… wow! I need to show someone this.

It’s at that exact point, your integrations or sharing mechanisms need to be there to help the user quickly and easily share that value. This is the creme de la crem of marketing for your start-up because it’s recommendations from trusted sources. You’ve not sold anything and your value is doing the talking. Get this right and you’re laughing.

Be aware of the unforeseen

So wrapping up this blog is a point that does a circle back to my opening comments. Building lean and validating as you go is key because I can’t stress it enough… there WILL be problems and new pieces of feedback that you wouldn’t of even thought of.

Keeping a lean mentality and process will help you deal with the unexpected, so you’re efficiently positioned to react appropriately.  This is the most proactive you can be in this situation and in all honesty, I wish my team and I had this mentality when we started. But that’s the power of hindsight and fortunately it’s not too late for us, so it’s exactly how we’ve been working for the past year.

This post originally appeared on http://startupbritain.org

AB3-175x175Adam Beveridge is the Co-Founder of Hollabox. He is BA (hons) Business & Enterprise Graduate from Bournemouth University. and a passionate tech and media lover. You can find him either in the office, a restaurant or the cinema!

Hollabox is supported by Virgin StartUp and is part of the Empact Growth Studio which supports it with its development, growth and sustainability. Find out more here